Industry Mini Dive: The Trucking Industry

Oct 26, 2025

The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...

Case Study: Inking Impressions

Oct 19, 2025

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

Case Study: Bringing Back the Fanny Pack

Oct 4, 2025

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Case Study: Make a Spectacle

Sep 19, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: This Promotional Product is in the Bag

Aug 20, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Case Study: Boosting Trade Show Booth Traffic

Aug 6, 2025

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

Case Study: Fun in the Sun

Jul 22, 2025

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...